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14.06.2017

Why sustainable materials matter?


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DSC_3021Using sustainable materials could be the essential part of today’s fashion industry, but unfortunately, there is still a lot to do to change the currently prevailing thinking which is centered on fast fashion. The philosophy of sustainable fashion (or eco fashion) has so many advantages over traditional quick fashion, making the slow fashion a choice for those who care for the environment.

Which materials are sustainable?

Using sustainable materials isn’t only about organic cotton or bamboo. The choice is actually very versatile and it contains many unexpected materials. Such materials can be divided into three equally important categories:

  • virgin natural fibers – either plant based (cellulose) or animal based (protein). Most used cellulose fiber is of course cotton, but it also includes flax, hemp, bamboo, soy etc. Many protein-based fibers also have long traditions in the fashion industry and this includes wool, silk, angora, cashmere etc. It is also possible to use such natural resources to create manufactured fibers;
  • recycled fibers – these can either consist of entirely recycled materials or materials which have been mixed with different virgin fibers;
  • upcycled fibers – using waste materials or unwanted products in making new products. This can also include fibers made of plastic.

    What is GOTS Certification?

GOTS or Global Organic Textile Standard certification is issued by GOTS International Working Group. When buying products one can be certain that the producer of such products is thinking about the environment: to become GOTS certified, the textile products must contain at least 70% of organic fibers! Plus there are requirements concerning chemical inputs, accessories and waste water treatment.

Why is this important? People usually tend to consider cotton to be a natural and nature-friendly material, but actually mass-produced cotton often contains several chemicals and toxic substances. So GOTS is an easy way to know you’re making better choices.

Why choose sustainable textiles?

There are several reasons for preferring sustainable textiles. What is most important is that it’s better for everything around us: for the environment, the people and animals. Although sustainable textiles are often more expensive, they last longer – why choose quantity when you can have quality? There is also another benefit for fashion conscious people: the clothes made from sustainable materials are often created in smaller numbers (or are absolutely unique) and thus they are also much more personal!

That is why the cotton products produced by Liisa Soolepp are made using organic cotton. However, the advantages of using organic cotton can not be felt instantly and it takes time to make a change – but we are committed to having an impact! You are welcome to explore the collections by Liisa Soolepp.


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06.03.2017

Organic Cotton vs Produced Cotton


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Liisa Soolepp organic cotton

What to Choose?

There is a little influencer in all of us. We face the need to decide what kind of clothes we are wearing. And buying. Whether you pick a pink or red, long or short, wide or skinny. Based on our consumption decisions we all support one or another – weather it is fast fashion or slow fashion, conventional or organic cotton, sustainable lifestyle or mass production, clothing as a necessity or a way to tell our story, show our values, support the local.

Organic Cotton Benefits

  • Organic cotton is 100% ecological
  • It feels natural and soft on the skin
  • It doesn’t cause allergies or irritation when it touches skin
  • Natural and chemical free process reduces soil and water pollution drastically
  • Organic cotton is often farmed by small independent family farms
  • It minimises harm to our planet
  • Conventional cotton prices do not reflect the hidden cost we pay

Organic Cotton Grows Naturally

Cotton is one of the most widely grown crops in the world. Chemicals used in producing cotton have tremendous impact on the nature – our air, water, soil and people. Living and working in cotton-growing areas has tremendous affect on these people. For example, according to the World Health Organization over 20 000 individuals die of cancer and miscarriages every year in developing countries as a results of chemicals sprayed on conventional cotton.

To put it simply, organic cotton on the other hand is grown without chemical pesticides and fertilisers. Conventionally produced cotton is grown with natural composts, it’s weeds are abated with either innovative machinery or hand labor, it is mostly harvested by hand. Organic cotton farming protects water quality by not using pesticides and fertilisers that are linked to groundwater contamination.It also encourages biodiversity by controlling pests with friendly insects. It’s been estimates that pesticides kill unintentionally at least 67 million birds in the States each year. On top of that, the absence of harmful chemicals in the growing process, make the work safe for the labourers.

True Cost of Organic Cotton

Initial cost of a organic knitwear  and in general, natural clothing, is way more expensive, surely. This is a touchy point, since we might oftentimes feel we don’t have that much in our hands. We would like to support local farming, design and production, but what is we just don’t have that money to spend on clothes?  Almost as if the salary makes decisions for us. Though, one can choose to buy one quality item that lasts for several years and fits with most of the other clothes, rather than buying three fast fashion products. So, in a way we still have a choice.

The long term advantages when choosing organic cotton, are priceless. Not just for the environment, but for you, for your skin. Fast fashion merchandise is priced lower, but the true cost of is is so much higher. We have chosen to make knitwear with organic cotton. We know that everything we do has an impact on something, somewhere. It might seem far from us sometimes, but we do know how connected to really are with the core. Fashion and green thinking go hand in hand for us.

If you feel an urge to digger deeper in the topic, you’re welcome to read more about organic cotton here.